Berry Sheer Tint. Carmex Moisture Plus provides an ultra-hydrating formula that goes deep, broad spectrum sun protection, plus a sheer berry tint that matches any look. Nourish and Protect. Formulated with vitamin E and full-spectrum SPF 15. Health-Boosting Ingredients. Shea butter and aloe for exceptional softness. Sheer Genius. Adds sheer, satin-gloss shine for a glam look. Cruelty Free. Carmex products are not tested on animals.Brand Story:It's all about comfort-and has been since our beginning in 1937. As a small, family brand, we value the people who use our products, so we continue to craft lip care that fits comfortably into your life. It all started with a great idea and a greater work ethic. The Carmex history is one we're proud of, and a tradition each of us strives to carry on.