All Marketers Are Liars: The Power of Telling Authentic Stories in a
Book
Overview
Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. W...
Comments
Be the first to add a comment
More like All Marketers Are Liars: The Power of Telling Authentic Stories in a