Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and

Book

Recommended by 2 users
chiles
Overview
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based o...
Comments
Be the first to add a comment

    More like Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and

    • Book El Llano en Llamas
      El Llano en Llamas
    • Book The Complete "Anne of Green Gables"
      The Complete "Anne of Green Gables"