The Paradox Of Choice: Why More Is Less

Loved it. Schwartz explains us how so much choice is messing with you and how you can change that by being aware of that. Many a-ha moments. Very easy and interesting to read, with lots of examples.

Understanding how and why we come to the decisions we make is crucial in order to see past the everyday complexities of life and marketing techniques

one of the best books I’ve read, with a very simplistic way to look at things. highly recommend!