Influence: The Psychology of Persuasion
Libro
Recomendado por 10 usuarios
Sinopsis
The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, th...Comentarios
Es uno de los mejores libros para influenciar a los demás!!
Súper recomendado, el arte de persuadir
Uma excelente aposta para quem procura aprofundar conhecimentos sobre técnicas de persuasão. Recomendo especialmente a quem tenha carreiras na área de vendas.
Uma excelente aposta para quem procura aprofundar conhecimentos sobre técnicas de persuasão. Recomendo especialmente a quem tenha carreiras na área de vendas.
Más como Influence: The Psychology of Persuasion
- Volar sobre el pantano
