Lovemark
Kevin Roberts
256 páginas| Editorial powerHouse Books| Original EN
7 lectores lo recomiendanBusiness & Economics
Comprar en:Amazon
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Resumen
A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands.
✍️ Autor
Kevin Roberts
📖 Páginas
256
🏛 Editorial
powerHouse Books
🔖 ISBN
9781576875346
Ratings
PPeoople4,0/5
Reviews 7 reviews · top 2 by likes
Recomendo muito esse livro. Layout legal, bem fácil de ler e compreender
Para los amantes de las marcas, tendencias, la publicidad y el mercadeo, este es el libro que apetece leer por completo.
Frequently asked questions Lovemark
Who wrote Lovemark?
Lovemark was written by Kevin Roberts.
What is Lovemark about?
A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is wha
Is Lovemark worth reading?
7 readers recommend Lovemark on Peoople. Read their reviews and ratings to decide.
Where can I buy Lovemark?
You can find Lovemark in bookstores, on Amazon, and at your local library. Check Peoople for reader recommendations.
What kind of book is Lovemark?
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How many pages does Lovemark have?
Check the full details of Lovemark on Peoople, including page count, editions and reviews.
Technical sheet
| Autor | Kevin Roberts |
|---|---|
| Editorial | powerHouse Books |
| Páginas | 256 |
| Publicación | 2005-12-01 |
| Idioma original | 🇬🇧 EN |
| ISBN-13 | 9781576875346 |
| ISBN-10 | 1576875342 |
Recommendations 7 people recommend it
Recomendo muito esse livro. Layout legal, bem fácil de ler e compreender