
Lovemark
Kevin Roberts
256 páginas| Editorial powerHouse Books| Original EN
7 lectores lo recomiendanBusiness & Economics
Comprar en:Amazon

Kevin Roberts
A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands.
Recomendo muito esse livro. Layout legal, bem fácil de ler e compreender
Para los amantes de las marcas, tendencias, la publicidad y el mercadeo, este es el libro que apetece leer por completo.
| Autor | Kevin Roberts |
|---|---|
| Editorial | powerHouse Books |
| Páginas | 256 |
| Publicación | 2005-12-01 |
| Idioma original | 🇬🇧 EN |
| ISBN-13 | 9781576875346 |
| ISBN-10 | 1576875342 |
Recommendations 7 people recommend it
Recomendo muito esse livro. Layout legal, bem fácil de ler e compreender