Made to Stick
Chip Heath, Dan Heath
301 páginas| Editorial Random House| Original EN
2 lectores lo recomiendanSelf-Help
Comprar en:Amazon
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Resumen
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. The Heaths employed a style similar to Gladwell's by including a number of stories and case studies followed by general principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager.
✍️ Autor
Chip Heath
📖 Páginas
301
🏛 Editorial
Random House
🔖 ISBN
9780099505693
Ratings
PPeoople3,0/5
Reviews 2 reviews · top 1 by likes
Comecei ontem, mas nas primeiras páginas, já é fácil ver que vai ser um b livro até o final.
Frequently asked questions Made to Stick
Who wrote Made to Stick?
Made to Stick was written by Chip Heath, Dan Heath.
What is Made to Stick about?
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable
Is Made to Stick worth reading?
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Where can I buy Made to Stick?
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What kind of book is Made to Stick?
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How many pages does Made to Stick have?
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Technical sheet
| Autores | Chip Heath · Dan Heath |
|---|---|
| Editorial | Random House |
| Páginas | 301 |
| Publicación | 2008 |
| Idioma original | 🇬🇧 EN |
| ISBN-13 | 9780099505693 |
| ISBN-10 | 009950569X |
Recommendations 2 people recommend it
Comecei ontem, mas nas primeiras páginas, já é fácil ver que vai ser um b livro até o final.