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Resumen
Robert Beno Cialdini () born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Ratings
PPeoople4,0/5
Reviews 7 reviews · top 4 by likes
Un libro increíble en el que se recogen las bases de la persuasión y de la fase previa al mismo. Imprescindible para cualquier marketer
Técnicas de influência antes da abordagem propriamente dita. Muito interessante e recomendo para quem tenha um negócio ou se interesse pelas áreas da psicologia, marketing e/ou gestão.
En su éxito de ventas mundial Influence, el profesor Robert Cialdini transformó la forma en que pensamos sobre el arte de la persuasión. Ahora ofrece nuevos conocimientos reveladores sobre el arte de conquistar a la gente: no es solo lo que decimos o cómo lo decimos lo que cuenta, sino también lo q
Todos pensamos en el poder de persuadir a las personas, este libro es una secuela donde te habla del “pre”... justo ese punto antes de que empieces con tu argumento o speech de venta donde ya puedes considerar elementos para enganchar a tu presa
Frequently asked questions Robert Cialdini
Who is the author of Robert Cialdini?
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What is Robert Cialdini about?
Robert Beno Cialdini () born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
Is Robert Cialdini worth reading?
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What kind of book is Robert Cialdini?
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Recommendations 7 people recommend it
Un libro increíble en el que se recogen las bases de la persuasión y de la fase previa al mismo. Imprescindible para cualquier marketer