Buyology. Verdades Y Mentiras De Por Qué Compramos - 1ª Edición
Disponible en Amazon
Comentarios
Vai ajudar-te a perceber o funcionamento do cérebro em relação aos inputs que recebe.
Es un buen libro para introducirse en el neuromarketing. A mí me han encantado la cantidad de ejemplos y lo fácil que explica la realidad al comprar.
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