Bake Off Brasil: Mão na Massa is a Brazilian culinary talent show shown by SBT and Discovery Home & Health. It is based on the original format The Great British Bake Off shown by BBC One in the United Kingdom. The talent show is presented by Nadja Haddad and the pair of judges with Chef Olivier Anquier and Chef Confectioner Beca Milano. Bake Off Brasil has now consolidated itself as the most viewed culinary reality with the highest audience and prestige on Brazilian TV.
Confeiteiros amadores são submetidos a provas técnicas e criativas e precisam colocar a mão na massa para enfrentar os jurados especializados. A cada semana, um candidato é eliminado da competição.